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2021

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How can pharmaceutical equipment companies meet the diverse and complex market demands?


  Today's pharmaceutical equipment market is different from years ago. With the rising living standards of the general public and frequent changes in pharmaceutical policies, the demand for pharmaceutical equipment has become more diversified and complex. The public hopes to obtain safe and effective drugs, while pharmaceutical companies hope for more equipment that meets pharmaceutical processes. How should pharmaceutical equipment companies meet these market demands?
  Pharmaceutical equipment is closely related to drug production. The design, selection, and installation of equipment should meet production requirements. In addition, the equipment should be easy to clean, disinfect, and sterilize, facilitating production operations and maintenance, and preventing errors and reducing pollution. These are the basics for pharmaceutical equipment to meet market demands and explore market opportunities.
  On this basis, pharmaceutical equipment companies should gradually form their core competitiveness based on market demand, including innovative technologies and equipment services. Once they grasp the huge market demand, companies will gain the initiative and seize market opportunities.
  For example, on-site acceptance of pharmaceutical equipment has become a challenge for many customers. On-site acceptance requires considerable time, but without it, customers cannot feel assured. To solve this problem, some pharmaceutical equipment companies have utilized innovative technologies to conduct the world's first remote engineering acceptance of equipment, successfully completing all equipment acceptance procedures.
  It is understood that this breakthrough utilizes the currently popular VR technology, allowing customers to have an immersive and realistic experience. This effectively solves the problem of being unable to conduct on-site equipment acceptance, opening up a new approach for customers to solve practical problems on-site, saving time and reducing costs.
  For another example, in recent years, domestic biopharmaceutical companies have increasingly recognized data integrity and have begun to pay attention to electronic records of the column packing process. However, most chromatography systems do not track the column packing process during operation. Relevant companies believe that this is mainly due to the chromatography system and chromatography column being two independent systems in the market, resulting in information silos between the two systems, lack of information sharing and exchange, and a disconnect between information and business processes.
  In response to the market's demand for electronic records of the column packing process, some equipment companies have provided data interaction solutions for chromatography systems and chromatography columns, effectively solving the problem of chromatography column information silos. For customers with higher requirements, the company can also integrate the column packing station function as a plug-in into the HI process, merging the two independent systems into one complete system.
  For today's pharmaceutical equipment companies, speaking with technology is the key, a core aspect valued in current market competition. In addition, good equipment service is also an important pursuit in the current market.
  I understand that some pharmaceutical equipment companies have established an equipment-centric philosophy, providing customers with integrated services covering purchasing, use, management, maintenance, and repair, covering the entire equipment operation process, making equipment management more comprehensive, systematic, professional, and standardized.
  However, pharmaceutical companies should be reminded that the traditional pharmaceutical equipment maintenance and management model is clearly inadequate for today's development requirements and competitive mechanisms. They should effectively utilize information technology, combined with the equipment services provided by pharmaceutical equipment companies, to gradually establish a preventive maintenance system for equipment.
  Overall, against the backdrop of diversified and complex pharmaceutical equipment market demands, strict pharmaceutical market regulation, fierce equipment market competition, and a lack of public trust, pharmaceutical equipment companies need to meet more and higher market demands. They must build upon meeting basic requirements, seize opportunities, and develop their core competitiveness.